What Works and What Didn't
Posted on by Jason
The marking of the New Year is an opportunity, and I hope some of you already have been doing this, to look back at what worked well for you over the last twelve months. And, you should also be looking at the other side of things – what things did not work well for you. These two criteria are very important in making the coming twelve months better than the last. And that should be the goal, making things better than they were, in keeping with a continuous improvement mindset.
From your use of agency technology to your marketing and relationship-building efforts, take an honest and deliberate look at what worked, what didn’t and how you can use the results of both to make this coming year more successful for you and your agency. It could be something as simple as figuring out if that new functionality in your agency management system can make your workflows more efficient, or it could be a much more elaborate effort such as creating a new marketing strategy that reinvigorates the relationships you have with your clients (and I swear I did not pick these two examples to mirror some of the work I have done with agencies over the past year, really!)
In either case, the most important part is to do something. You have a year more of experience. Unless you went through it with your eyes closed and your iPod cranked up, you learned, observed and had successes and failures. The only thing that would negate any of that would be to do nothing differently moving forward.
I, for one, will continue to look at most new technologies as they come out (or become more mainstream) and evaluate whether or not they are something that an agency could leverage to make their day-to-day work easier, more effective or help them to improve their bottom line. Just because a new technology may promise some great results, it is always worthwhile to gain perspective and understand if it really is worth the time and resources to implement, train and utilize when it comes to the gains it may provide your agency.
From all of us at BHBCo, we wish you a productive, exciting and rewarding – both professionally and personally – New Year! - JHH